I see it as a sort of "finding control in a control-less environment". I can't control the quality of the air I breathe, the water I drink, or the food I eat. I can't control how I'm treated at work, what assignments I'm given, whether or not they muck with my health care plan.
But by god, when the Zombie Apocalypse comes, I can decide whether to migrate north or south and which grocery store to raid for supplies. It's a Robinson Crusoe fantasy, at least for me.
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