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It is. And I am sure that there are people who pay for it and then do not use that program to its fullest. I would also think that Amazon has deals in place so that they are not paying the amount that we are cited when we choose 2 day shipping. And then you have the folks who are using it for the videos and e-books. I have a sneaking suspicion that the program is there because it makes Amazon a good amount of money.
For the people who do take full advantage of the program, they are probably intentionally doing more shopping at Amazon then other folks. So they are bringing in more money in sales. Since there is a balance of items that are sold below cost, at cost, and for a profit, I would assume that someone that uses Prime to its full advantage is buying a good number of products that are not on the margin and that makes Amazon a good amount of money.
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