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[QUOTE=abookreader;2011640]Sony was indeed the first major player to the eReader market but their eBook store was (and is) a headache. In addition, Sony wasn't a bookseller. People didn't and mostly still don't think to themselves "I need a book, better check with Sony." Sony really didn't make great efforts either to establish themselves in the book selling market.QUOTE]
Sony sells books to support the market for their readers, because they are a hardware company. Amazon sells readers to support the market for their books, because they are a bookseller.
I think we can now tell which is the better business plan.
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