D/T via USB is only an option for physical Kindle device owners. K4Mac/PC install is an iffy proposition for people with older Macs and non-Windows PCs. K4iDevices/Android requires having one in the first place and resquires additional tweaking to access the actual book files IIRC.
B&N have many faults, but at least they let you buy and d/l their book files directly via the website without insisting on feeding through an extra app. As long as you're in the US or can successfully pretend to be.
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