This from Sonystore. Look on the right hand side of the page next to the picture of the reader. Thats where I got my extended accidental plan.
Have you tried calling 1 877 865 7669 number listed on that page and waiting until you get a person on the phone, then asking if you can buy the extended warranty plan?
http://www.sonystyle.com/webapp/wcs/...52921665245739
Select Your Service Plan:
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2 Year Service Plan $49.99
2 Year Service Plan with Accidental Damage from Handling $54.99
3 Year Service Plan with Accidental Damage from Handling $89.99
4 Year Service Plan with Accidental Damage from Handling $129.99
3 Year Service Plan $69.99
4 Year Service Plan for Portable Electronics $89.99
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