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I agree with everyone else. I just want to buy a book, go home and have it be mine. Just like with the CDs I've bought over the past 20 years, I still own them and can still play them. I also bought the CDs over many years and from a variety of stores and they all still play on my stereo, discman, and cd drive on my computer.
Prior to searching for which e-reader I wanted to obtain, I never knew the world of e-books was so complicated. I just assumed a bunch of text was a bunch of text. I didn't know prior, that the store you buy from determines whether or not the text can be read on the device you happen to have. To make a piece of text SO inflexible for personal use is a way to drive customers away.
Not everyone has a cell phone and/or an ipad. And 99% of the people who buy stuff have no interest in "emailing it around". They just want to buy the book and have the file be manageable permanently on their computer and their own devices of THEIR choice. Much like the CDs I purchased before my now adult children were born.
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