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If it's not that readable in those conditions, then imo it's false advertising and the advert needs banning. This isn't an Apple issue, it's a TV advertising issue as a whole and every company that portrays a product in a light that makes it look/sound like it can do something it cannot, is misleading customers.
Just because other adverts do it does no make it acceptable and in the past misleading adverts have had complaints lodged in the UK and the adverts pulled or changed.
I hesitate to actually say the ad is misleading as I've not seen an iPad 3 outdoors, although based on how every other single none e-ink display or hybrid display is unreadable, I have incredible doubts that the iPad 3 would look anywhere near as readable as the advert suggests. Hopefully any consumers that buy one based on using it outdoors lodges a complaint and returns it (Apple are probably banking on them keeping it though, which I bet a lot will)
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