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Speaking as someone who has used this website, I would like to throw my hat into the ring.
The pluses for me were the ease of use and navigation, getting your book uploaded was really easy and the Author's control panel, which you can't see from the front end was very comprehensive, with sales stats and other stuff you would expect. Also communication with the admin was quick and friendly, although this may change as they grow.
The down side was the commission, which others have commented on, which didn't correlate with others in the market, and the fact that the site is new and therefore doesn't have much traffic yet and therefore can't generate many sales. Having said that, I am all for variety and don't like to put all of my eggs in one basket and so would like to see many more sites like this. Now that there is no commission, I think this site is a viable option.
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