[lorenzoens]

Seems difficult that you may have not understand their message (everything in the new iPad is about the display)

So if they focus everything on it, like they're doing

AND

produce their main spot with fake images about how the display looks.

Then there's something wrong. They're lying about the main thing this new iPad is about.

And there's more: why did they do it, if this will probably NOT increase noticeably their sales? No one expected it to work well in outdoors, do you want a prove?

In the past few days tons of reviews have been published by web magazines, famous and not, NONE of them showed the ipad in outdoors. The same happened with user reviews. You can just find three or four, in more than a hundred published.
In the future someone will do it, someone esle will compare again lcd with e-ink. But for now that's not a priority, because no one expected the lcd to be more readable in outdoors than the previous.

So you think a company may lie about the main thing they're selling you, and you're ok with this?
This has nothing to do with any "beer with chicks", I'm not telling you that when someone has an iPad, he should always smile like people in the advertising.