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Originally Posted by khalleron
Except that Middle-Earth Enterprises only made the $100 offer AFTER Stephen Fry and Ian McKellen publicized it, causing a large outcry (the FB page supporting the pub has over 50,000 members).
So this is more a story of celebrity and the Internet rallying around the little guy.
Which makes the cry to boycott the film even more wrong-headed.
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I was working from this:
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When it's an established business, we like to get the company to acknowledge they are using our trademarks, stop selling infringing articles and then we will grant them a licence for a nominal fee - approximately $100 a year.
Where did you source that the offer was only made after Fry & McKellen et al caused an outcry??