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I think it is appropriate to use the word "gadget" for JBC. I would say that it is even more appropriate to use the word "gadget" than word "eReader" in case of JBC since Ectaco advertises this device as being much more that just eReader: something like portable educational electronic device that you also can use as eReader. By the way, there is nothing bad about word "gadget". At least, here in US, ipad 2 is often called gadget. And I consider iPad as a very high quality electronic device.
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