http://www.bbc.co.uk/news/uk-england-hampshire-17350103
Quote:
It features characters from Tolkien's stories on its signs, has "Frodo" and "Gandalf" cocktails on the menu, and the face of Lord of the Rings film star Elijah Wood on its loyalty card.
A letter from SZC asked it to remove all references to the characters.
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So according to the report, all SZC has done is send a letter asking them to remove the references to characters, not change the pub name. It's especially understandable when they have a picture of Elijah Wood, presumably in hobbit persona, on their loyalty card!
Non-story, to be fair.