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Originally Posted by murraypaul
But how many .99-2.99 self-pub eBooks have 100 reviews?
Most seem to have less than 10.
If I'm just cruising Amazon following the 'Customers who bought this also...' links, and I come across an interesting blurb on a 99c book, I'll buy it. I might get around to reading it, I might not. If I do read it, I might like it, I might not, but at 99c that is worth the gamble. At 2.99 it isn't. (For me)
If I like the first book, I'll probably pay 2.99 for the next one. But if the first one is 2.99, chances are I'll never try it, not as long as there is a more-than-sufficient supply of free and 99c books available.
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You can use this same mindset regarding free books though. There are enough free books by modern writers to keep you busy for the rest of your life so why bother taking a gamble on $.99 ones when you can just gamble your time reading a few pages of a free one?
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Ultimately it is a free market, and you are competing with all the other authors for the pool of customers. If they are willing to sell at 99c, you better have something extra to offer to charge significantly more.
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Or you could just make your sales to people who don't base their reading queue around being able to get the material for $.99.
As you stated, there is a reasonable chance you won't even read the books you buy for $.99. I know I would prefer to make $4 selling two $2.99 books to people that will read them over making $6.5 selling ten people books they won't read.
There will always be under-cutters and at some point a seller has to draw their own line. Some draw it at $9.99. Some draw it at $0. Personally, I will never draw that line at $.99 for a novel.