Quote:
Originally Posted by K. Molen
For starters they could've allowed Microsoft to license their name and information, which may have prevented Encarta from springing up. Then, come the advent of the internet, they could've beaten Wikipedia to the punch by offering up their own encyclopedia online, free of use and supported by advertising.
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They could've sold subscription access to their encyclopedia... $5/month, $50/year, $200 lifetime account, $2000 university account with multiple variable logins. Before Wikipedia, that would've gone over *incredibly* well; they'd've captured the early online academic market. They could've found ways to pitch the physical books... "want access when you're offline? Something you can hand to your children? All these pictures in glorious high-res?... just X monthly installments of $Y...."
Instead, they decided to believe that computers & the internet were a geek hobby instead of the future of business, education, and communication.