Quote:
Originally Posted by Andrew H.
I'm also very curious why Apple is being investigated - they are not a publisher, so whatever their involvement is, it has to be different from the publishers' involvement. Apple sold music, movies, and apps on the agency model long before iBooks existed, so there doesn't seem to be an issue with them having an agency model at all.
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They encouraged the publishers to switch to the agency model and supported the switch. They (in the form of Steve Jobs) also told the public that people would shop at the iBookstore because prices would be the same--higher--at all ebook stores.
So they encouraged publishers to conspire to raise prices in order to get a jump into a market arena (ebook sales) that they believed they couldn't otherwise compete in.