Quote:
Originally Posted by DaleDe
I would agree that they low balled the prices but I don't think it was intentional. There were not very realistic but it established an expectation and then that is bad for the market. When I first saw the announcements I commented that the prices were too low to be true but then people believe what they want to believe.
Dale
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I agree that the price increase may not be intentional. The earlier price estimate was based on e-ink panel alone and now they plan to incorporate Flexi glass to make screens durable, so the price increase seems reasonable.
However, regardless of valid reason to do so, raising price than expected leads to disappointment which can be detrimental to companies. Since Astak products are more attractive than its competitors in term of price even with the increased price, they are creating unnecessary disappointment that they could have do without if they had accurate price prediction.
Anyway, we are talking about the disappointment among Mobilereaders who followed this thread before today so it may be relatively small crowd. General public may not know about this and I hope Astak have a good plan to make people aware of their products through effective marketing (advertising, promotion, distribution, and word-of-mouth) by properly emphasizing their products' strengths.
