Quote:
Originally Posted by elemenoP
But if the information they are offering is now available for free, any time on any computer, how would the above have helped keep them from going out of business?
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For starters they could've allowed Microsoft to license their name and information, which may have prevented Encarta from springing up. Then, come the advent of the internet, they could've beaten Wikipedia to the punch by offering up their own encyclopedia online, free of use and supported by advertising.
Not saying this would've definitely worked, but it something they could have done differently rather than sticking their heads in the sand.