Quote:
Originally Posted by elemenoP
My daughter is in first grade and studying Africa and we have done lots of research online. We just use plain old Google and see what we get. I really don't think there's anything the encyclopedia companies could have done differently, it's just a different world today.
eP
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Oh, there's *lots* they could have done differently over the last 20 years.
For starters, they could have looked out their windows.
They could have listened to Bill Gates.
They could have listened to their editors.
They could have listened to their customers.
They could have listened to the stock market.
But instead, they looked to the past, looked to protect their existing distribution channels, looked to protect their price points, looked to protect their brand.
So they went from sales of 120,000 copies in 1990 to under 10,000 in 2010.
They frittered a decade and never caught up.
Nope. Nothing to do with ebooks, everything to do with neglecting digital distribution.
Definitely a cautionary tale.