Quote:
Originally Posted by Penforhire
The Transformer Prime launch was miserable. The GPS did not work correctly, wifi range was weak, keyboard shipments were delayed, and they didn't have the latest Android OS at launch. They won't really fix the first two issues until the NEXT Transformer, which they announced about a month after the Prime launch. They have to redesign the metal rear case to either use engineered grills or plastic windows. But after the announcement of the next model in the pipeline, how many people are jumping on the Prime?
That is no way to compete.
And what most geeks misunderstand is, the general public doesn't buy tablets based on specifications. They are mostly buying the store experience (B&N, Apple, or Amazon)and "ecosystem." Android Marketplace? The general public hears Charlie Brown's parents speaking that name, "wah, wah, wah." It has zero cachet. Another marketing failure (of the same magnitude as Windows phone but that is whole other can of marketing pain).
It just doesn't matter if a Transformer can lift three iPads. At that price point there is no tablet market. There is an iPad market. The Fire and Nook tablets are hot (in America) because of price.
|
It was my understanding that most of these problems were addressed by Asus pretty quickly, except for the GPS issue. I'd have to agree that Asus didn't do a great job with the launch, but then again demand for the thing took everybody by surprise.
You're right about the general public. Every time I've used my Transformer in public, the reaction has been the same...Is that an Ipad? Cool! And when I say its not, the look of disappointment is the same as well. But when I explain that it cost 150 Euros less, has a better screen (compared to the Ipad2 at the time), and much better overall specs most of them regain interest.
Considering that there are more Android smartphone users out there than Iphone ones, the Android Market is pretty well known. Especially if you're under 30.