So yea. <3 Borders. I bought my Reader from them and at no time did the less than friendly young lady behind the counter mention a service plan.
Matter of fact, she didn't see happy at all to ring up my $350 order.. .. wish I had her name to let management know what kind of stellar young employees they hire.
Anyway...I checked Sony's website and can only find the "Replacement" and the "Service Plan".. .. there's no mention of accidental handling or whatnot. Was that a separate plan only offered at sonystyle?
FWIW: Here's the linky to the warranty info for anyone else that may need it.
SonyStyle