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The Transformer Prime launch was miserable. The GPS did not work correctly, wifi range was weak, keyboard shipments were delayed, and they didn't have the latest Android OS at launch. They won't really fix the first two issues until the NEXT Transformer, which they announced about a month after the Prime launch. They have to redesign the metal rear case to either use engineered grills or plastic windows. But after the announcement of the next model in the pipeline, how many people are jumping on the Prime?
That is no way to compete.
And what most geeks misunderstand is, the general public doesn't buy tablets based on specifications. They are mostly buying the store experience (B&N, Apple, or Amazon)and "ecosystem." Android Marketplace? The general public hears Charlie Brown's parents speaking that name, "wah, wah, wah." It has zero cachet. Another marketing failure (of the same magnitude as Windows phone but that is whole other can of marketing pain).
It just doesn't matter if a Transformer can lift three iPads. At that price point there is no tablet market. There is an iPad market. The Fire and Nook tablets are hot (in America) because of price.
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