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I don't think the online stores really have discovery sorted. A good bookshop will have a nice display of what's new and significant in your chosen area, as well as more general stuff that might catch your eye as you walk through. And then there's what you can tell by browsing the shelves.
I don't think online stores' filtering and recommending is quite as successful, yet. It might well get there, but I rarely feel like I know what the movers and shakers of my genre are.
That's nothing to do with ebooks, though. It's exactly the same buying pbooks online, and it would be the same if the books in the store were dummies that got me an ebook.
And it will get better, online.
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