In Praise of RTF
I don't know about other eBooks, but Sony seem to have done a good job in implementing RTF on their reader. Especially since there seems to be no good documentation, it is easy to think of RTF as a format of last resort. Or even worse, a low-class common denominator format that will at least "try" to render documents you may already have.
But I have discovered that the margins, tabs, and line wrapping features allow me to easily do things that appear difficult, if not impossible, with other commonly used (more sophisticated) LRF tools. Besides the files are much smaller and quicker to load. As a pleasant surprise, RTF software in the reader also handles S, M, and L font sizes and page rotation very well.
For some of the things that are routinely difficult or ugly - i.e. rendering poems or oddball line positioning - RTF may be the best readily available tool.
I think we should elevate our perception of RTF from an "also ran" to a primary tool. It should at least be considered from time to time as the situation may warrant.
IMHO
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