I find that assertion interesting. Probably they were trying to contrast "bookstore browsing" with "internet searching" where in the former you waltz into a bookstore with a paycheck burning a hole in your pocket and in the latter you go to Amazon, search for a single title, buy and leave.
But it's silly because many people walk into bookstores for a single title, buy, and leave; and many people browse online stores for lots of titles.
Also, I continue to be frustrated that TradPubs think that everyone on earth is able-bodied, privileged, and geo-locationally ABLE to waltz into a mega-store any time they want. /side-rant
TL;DR: I doubt the veracity of this "study".
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