We'll aside from the name there are some things I like about it the first being there's been a few bargains so Yay to 25c books

The second is I find the interface nice and clean and snappy however the negatives are a few functional issues
1. It's not immediately obvious when using the website version of google play how to download your book in epub format. If you're in the shop section you have to go into the book details and then click how to read and then scroll down to find the epub version icon. If your in the My Books section it really difficult to get to it at all.
2. The site needs a wishlist so far as I can tell it's non existant.
3. A Coming soon or pre-orders section.
Really all in all it's a nice site if the stay competitive price wise and they fix the download options then it will be all sweet