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I LOVE Amazon!!!
As a consumer I shop for the lowest price and Amazon provides low prices. As a consumer I look for a retailer that has a large selection and Amazon provides a HUGE selection. As a consumer I want convenience and Amazon provides convience in spades -- one button click, online shopping, and prompt delivery to my home. As a consumer I demand good customer services and I have NEVER had a problem with Amazon. As a consumer I also want innovation and Amazon provides innovation -- the Kindle and over 100,000 ebooks.
I am also going to be an author. I am writing a book that I plan to publish on the Kindle and also through their BookSurge service. As a fledgling, unproven, new author I am looking for someone willing to publish my book and provide a distribution channel. Once again Amazon delivers. I LOVE Amazon!
From a business perspective, if I plan to buy something and resell it then I am going to have to negotiate with various suppliers. This is exactly what Amazon is doing (same with Walmart and Home Depot). Quite frankly, I don't see why these companies are demonized. They are doing exactly what they should be doing to provide customers with great services and low prices.
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