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As a reader there is no price that will make me buy your book, there is only a price that will stop me buying it. And that price is quite high. I'll easily pay £5 for a book that I believe is going to be a good read and double that or more for a favourite author or book I really want for some other reason.
But 99p or 99c or free by itself isn't going to get me to buy your book unless I've already got some other reason to be interested, and if I have that then you're doing yourself out of £3-£4 you could have had off me.
My TBR list is too long (only ~190 but that's still 2-3years worth of reading for me) and life too short to bother with badly formatted, badly edited and badly written books. And statistically, thanks to Sturgeon's law, that's what it's likely to be. So I need a recommendation from someone I trust, a track record, some kind of inkling that it not only won't be bad but that it'll be to my taste.
I don't know what the answer to that is if you're an author trying to sell your work (other than write as well as you possibly can) - I do know that it's not price.
At least for me and of course I'm just one reader and may not be representative at all.
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