Quote:
Originally Posted by xg4bx
"Marketing studies consistently show that readers are far more adventurous in their choice of books when in a bookstore than when shopping online. In bookstores, readers are open to trying new genres and new authors: it's by far the best way for new works to be discovered."
i don't know who the bleep these market researchers are asking. i've discovered more authors in my year of kindle ownership than i did the past 10 years of my life. damn near entire genres pretty much exist solely in the ebook realm. horror is dead at retail. science fiction is almost dead at retail. sword&sorcery was really never even given a chance at retail. the authors and genres bookstores don't carry literally fill warehouses.
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They must be "Marketing Stusies" done by publishers. And about as accurate as any other study done by any other "interest group" studying their own "product".
Most book stores only carry a small amount of the books that are available. Used book stores have a larger selection than retail book stores. And now you can find a larger selection of DTBs online through sites like Abebooks than you can in your local used book store.
In my experience, especially with Mobile Reads, readers of ebooks are much more likely to try other genres, new authors and to read books they would not have discovered in a retail store. I know I have.
Apache