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"Marketing studies consistently show that readers are far more adventurous in their choice of books when in a bookstore than when shopping online. In bookstores, readers are open to trying new genres and new authors: it's by far the best way for new works to be discovered."
i don't know who the bleep these market researchers are asking. i've discovered more authors in my year of kindle ownership than i did the past 10 years of my life. damn near entire genres pretty much exist solely in the ebook realm. horror is dead at retail. science fiction is almost dead at retail. sword&sorcery was really never even given a chance at retail. the authors and genres bookstores don't carry literally fill warehouses.
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