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Old 03-11-2012, 05:10 PM   #53
CommonReader
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Posts: 528
Karma: 2530000
Join Date: Dec 2010
Device: Sony PRS-T3, PRS-650, Vaio Tap 11, iPad Mini
While there may currently be some market saturation for e-ink in the US, in continental Europe it is still in an initial phase and picking up steam. One year ago e-ink readers were a rare sight in the shops, now you can get them in the department and electronics stores.
For those customers who have already bought an e-ink reader there are almost no incentives to buy a new version, though. Why should I swap my PRS-650 for a T1? There is a distinctive lack of innovation, quite unlike the tablet and smartphone market. BTW, I am surprised that smartphones aren't mentioned as competitors for e-ink readers. Almost all the young people around here do own a smartphone and something like the Samsung Note is probably much attractive than a cheap tablet.
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