It was rhetoric, lil' LuBiB.
It' just obvious that you require to zoom in that document, as its text is already quite small in A4. And the 9,7" has less than a half the area of an A4.
You could still read it if you keep if near, or if you read only for 20 minutes instead of 2 hours. Real people are not used to read that way, especially on such a screen.