Quote:
Originally Posted by tecweston
Is the code just printed inside the comic? Because one could just walk into a comic store, write down a bunch of codes, and never pay for comics again.
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I haven't bought one, but according to comments in the link both Marvel and DC have been giving codes for a while now that allow digital downloads. Otherwise, I doubt it's as easy as copying a code in the store.
In a larger sense, however, consumers want content available digitally and they're willing to pay for it. iTunes is evidence of this. However, I think consumers are impatient with dinosaur media industries' unwillingness to evolve and they're tired of being treated like thieves.
The question to me is why publishers haven't learned from the recording industry's experience.