Thread: U.S. Justice Dept. to Sue Publishers, Apple, for Price Collusion?
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Old 03-10-2012, 08:11 AM   #85
Fbone
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Quote:
Originally Posted by fjtorres View Post
One more time:

Six companies simultaneously fixed ebook prices at the same *higher* levels, forbidding discounting, and resulting in clear, measurable harm to consumers.
From what I read about this the wholesale prices were higher pre-Agency than the 70% received the publishers receive now. $12.99 but Amazon charged $9.99 and so losing $3 on each sale at least for the NYT bestsellers. A few as much as $5.
Also, heard how the publishers earned more money on average per ebook prior to Agency contracts.

So, if the publishers just went back to higher wholesale costs, it would seem the only way we see lower prices is if Amazon sells them at a loss. Other retailers may or may not match their price. Who can afford to?

Added: We don't know what the wholesale costs were before so as to compare with now for most books. Is it realistic to expect $9.99 or $12.99 ebooks to sell for substantially less?
Last edited by Fbone; 03-10-2012 at 08:15 AM.
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