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Appearances are everything on the web nowadays. However, with a little effort and work, I believe one can project the right image. And that image doesn't have to be attractive (on the web). On TV, maybe.
Hugh Hefner called them props. For him it was a pipe and a fast car and a smoking jacket and... a few girls. Hugh was, among other things, an author.
For other successful authors it might be a hoodie, or a big scraggly beard, or a bandaid over one eye, or a black Tuxedo. Point being, the projected image must be strategic and well-thought-out.
It's obviously a very powerful thing to have a profile image that is, at once, personal to you as an author and surprising enough to stick out from the pack.
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