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You have a buyer with money, and a seller with a product. If they can reach an agreement, they make the exchange. The money doesn't care what is exchanged. That's capitalism.
But when you introduce a third party which judges whether you are allowed to make the transaction, that looks less like capitalism. It illustrates a problem with our relationship with money in the internet age. Any third party which is in the business of facilitating transactions should be blind to what the product is. They aren't selling the product, they are simple directing money from the buyer to the seller.
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