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You are exactly correct about apple corp. However, have you spoken to an apple fantatic lately, a lot of them typically think apple for everything. They don't simply buy the hardware from apple they get everything from one source. Its this ability to translate sales from the original equipment manufacturer (OEM) side of their business to sales on the re-seller side of the business that makes them a problem in the book publishing side. If apple fantatics like my familiy pal did not think apple for everything then they would not be a prime consideration in this law suit.
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