Quote:
Originally Posted by fjtorres
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A variation closer to eBook basket pricing would be where the first book in a series is free in order to rope you into buying further books for money. Barnes and Noble can possibly match Amazon there, although the first example I looked for still showed deeper Amazon pockets:
http://www.amazon.com/Open-Season-Gu...1264708&sr=1-1
http://www.barnesandnoble.com/w/open...or+open+season
The $9.99 price was the opposite of basket pricing. $9.99 wasn't for a basket containing a few loss leaders, but for setting up expectations unmatchable by financially weaker competitors.