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The funny thing is, there really weren't that many $9.99 books that were heavily discounted back then. The only ones with a really extreme discount were books (Hardcover equivalents with $25ish lists) that hit the bestseller list. A lot of the other $9.99 stuff was around that price everywhere else that discounted too (such as Trade PB equivalents with lists of $11.99-$14.99), but to hear some people tell it every book was a loss leader @ $9.99 or less. Better deals were to be found elsewhere back then too, espcially on backlist stuff.
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