I'm not sure I"m on board with the idea that book budgets are this strict.
I mean, yes, for many people, they do have strict entertainment budgets. But within that, there is often flexibility. So, no, I don't believe discovering Author B means I don't buy from Author A anymore. Maybe I buy fewer XYZ luxuries that month (in college it was bath bombs, now it's frappacinos) and buy both Author A & B.
This is especially true for anything prices under $5.
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