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Sample Downloads to Purchases Ratio
Smashwords seems to be the only place where I can see how many people have downloaded my book's sample, which is a nice bit of information to have access to.
I was wondering though, what's a decent download to purchase ratio to have?
I've not been on Smashwords long at all, and haven't really spread the link very far yet, but is 15 downloads to 3 purchases "decent"? A 5:1 ratio.
I'm sure not everyone who's downloaded the sample will have read it yet, of course but...well, should I worry that I'm not "converting" more people?
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