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Which should be allowed/included when you originally purchase the movie. I'll grant you, there is no feasible way to enable this for legacy media.
Oh wait, there is. That CSS key on DVDs and the encryption key on Blu Ray movies is "unique" to the product you purchased. IE, within reason you can provide a program a person can download, that will allow them to put in their DVD or Blu Ray movie and it'll match the movie to a digital file that you can then download from Warner Brothers, Disney, etc.
Pretty much the Ultraviolet concept (preferably without sucking) and without really needing to add the digital codes that Ultraviolet is now including. It is somewhat less secure, but still relatively secure. You could spoof it, but I can't imagine someone isn't going to find a way to spoof Ultraviolet either.
Perfectly lay person capable. Or at least lay person capable enough, that if you are going to want/need a digital version, you are going to be able to easily figure out how to go to the publisher's website, download their app, pop the disk in your computer's drive sit back and wait a minute and then click download.
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