Quote:
Originally Posted by crich70
Or how about offering a link in the original DVD packaging? Someone buys a copy of the DVD and an insert in the packaging gives the link with a unique key that you register to yourself (so it can't be used by someone else later) and which you can then use to access the digital copy that is included in the sale price of the physical DVD.
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That's exactly the way it works with many modern films which do offer digital downloads. I believe, though, that what's being discussed here is a service to offer digital content to owners of existing DVDs and BDs, rather than to new purchasers. I see that as a positive move; I'm not sure why the original poster is so entirely negative about it.