Quote:
Originally Posted by david_e
Publishers are not in the business of creating readers but selling books. As long as the order is paid for, who cares if the books are ever read by anyone?
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Publishers sell a lot of series. Without readers, series fail. With readers, series succeed.
Publishers develop and promote authors. Without readers, same-author sales of new titles fail. With readers, same-author sales of new titles succeed.
It is definitely in the interests of the publishers to cultivate a reader base, fan clubs, book discussion groups, etc. Tor.com is a good example of a publisher reaching out to deeply engage readers in the books and with each other. Baen does similar things. And some publishers just have a site where you can order books.