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Personally, Tommy, I consider an open platform such as Windows Mobile to be a lot more useful as a mobile computing platform than a closed, "locked-down" system such as the iPhone where, even when Apple do get around to allowing 3rd party developers to develop applications for it, it will still be necessary to get "approval" from Apple to allow anyone to install their application on it. I can read virtually any eBook format I wish on my Windows Smartphone - Microsoft Reader, MobiPocket, PalmDoc, RTF, eReader. How many eBook formats can the iPhone read?
But that's just me. Obviously the wonderful merits of the iPhone escape me.
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