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Originally Posted by VydorScope
4) Get as many friends and family to buy your free book on Amazon as you can, that way it shows up in the "ppl who bought this also bought" lists on Amazon.
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That would only work if they were also buying things that your target audience are likely to be looking at. If you're selling hooligan fiction there's no point getting a romance reader to buy it. That's the main reason why the free promos on Amazon don't really work. People will download anything if it's free, so you end up on lots of random non-related lists.
You need a way to find people who are already buying similar titles but not attract random downloaders. The only way I can think to do that would be with something like the Smashwords discount codes, but Amazon doesn't have anything like that.