Quote:
Originally Posted by Andrew H.
But while the general rule is that we form the possessive by adding "'s" to the word, for whatever reason a few people decided that the way to show the possessive of "it" is to add an "s" without an apostrophe.
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It's consistent in that it applies to ALL the personal pronouns: his, hers, theirs, ours, yours, its. None of them use an apostrophe.