[wizwor]

Books were a customer acquisition tool, an excellent online experience was an acquisition tool, Prime was a customer acquisition tool, and the Fire wass a customer acquisition tool. You guys talk about customer acquisition as if it is some kind of trick or cheat. Business is about customer acquisition and retention and Amazon does both better than anyone else. Bezos uses different words to describe this...

Originally Posted by Bezos

We have so many customers who treat us so well, and we have the right kind of culture that obsesses over the customer.

Originally Posted by Bezos

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Originally Posted by Bezos

You have to use your judgment. In cases like that, we say, ‘Let’s be simpleminded. We know this is a feature that’s good for customers. Let’s do it.

Originally Posted by Bezos

I love people counting on me, and so, you know, today it’s so easy to be motivated, because we have millions of customers counting on us at Amazon.com. That’s fun.

There are lots more, but Amazon is doing well because they provide good value to their customers while other companies are trying to squeeze every penny out of each customer. No one will beat Amazon that thinks treating customers well is cheating.