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One thing about the original quotation is that it is a bit of a straw man. Sure there are three or four major vendors right now (amazon, apple, B&N and Sony) but saying that they can decide who gets in and who does, while technically true, doesn't represent reality. Reality is that they all want all the authors and ebooks they can get. If you own the rights to a book, and it doesn't violate the standards of the store, then any of the stores will be more than happy to sale the book if you sign the contract. Now, it may be true that books that you buy from Amazon are only readable on Amazon readers, sans effort by the user, but that is a different issue.
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