I agree with Andrew H. Amazon isn't unstoppable. To stop them will require a lot of fresh thinking from both competition and publishers.
Dear Author had a longish post about what publishers should do recently ( They are down for maintance at the moment. I'll add the link when they are up again).
When it comes to competitors I wish that they took a look at what Dito and Sony did. As far as I know Dito's app comes pre-loaded onto the T1 in Sweden. Why don't BN ( or another brand) do that with Nook? Strike deals with german, French, Spanish bookstores etc? A win win situation. The manufacturer get to sell e-readers without investing in building up a store. The store sells more e-books.
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