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My perception, which could be way of base, is that the ordinary consumer is still not sure what to do with an ereader.
My mother ws very twitchy when I bought her one in 2010. She loves it but only because I manage it for her. She has four friends who were given ereaders (Kobo and Kindle) last Christmas, and only one has actually attempted to use it.
I gave my roommate a PRS-350 over a year ago and it took her 8 months to attempt to use it and she is an IT Professional who is competely comfortable with the use and purchase of online content.
I have a PRS-600 which I rarely use. I have attempted to give to 2 aspiring authors and several avid readers (in 2012). None really wanted an ereader and few knew what I was talking about(they had seen ads on TV).
I have had three people buy ereaders immediately after seeing mine. All tried to buy online content and only one succeeded.
The ordinary consumer cannot always find the garden.
Helen
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